Cloud Silver Lining (acquired by MDT), was a startup focused on cloud computing. In the role of vice president of marketing, I created a go-to-market plan; managed the business partner program; and developed marketing content for lead generation activity.
Digital Lumens provides LED-based intelligent lighting systems that reduce the cost of industrial lighting while slashing your carbon footprint. I worked with them to develop web copy and marketing collateral to support the launch of the company.
eCopy which is now part of Nuance (Nasdaq: NUAN), is the market leader in the electronic distribution of ad hoc paper documents. I worked with product management on a messaging guide for channel partners and product marketing on marketing communications pieces.
E Ink is the world's leading supplier of electronic paper display technology (think Amazon Kindle). I wrote and designed the brochure used for the launch of their color display technology.
idealab! creates and operates technology businesses. I worked with idealab! to market their offerings to the entrepreneurial community in Boston.
Imprivata is a healthcare security IT company. I worked with them to internationalize their website for the Dutch, French, German, and UK markets. I also worked with them on product marketing initiatives, content development, and lead generation activities.
Iron Mountain (NYSE: IRM) is the leader in Records & Information Management. Prior to joing them full time, I developed marketing materials, and handled the "behind the scenes" details for trade shows and special events for the off-site data protection division.
Newbury Networks (acquired by Juniper Networks) was the first and only company to introduce a new breed of network technologies and services known as Location-Enabled Networks™ (LENs) for 802.11-based WLANs. I was the marketing person who launched the company by creating the first website, handling all PR activities, and developing the initial marketing communications materials. ScanSoft which is now part of Nuance (Nasdaq: NUAN), was the leading supplier of imaging, speech and language solutions used to automate a wide range of manual processes. I worked with them on sales materials for the corporate and medical markets for their speech recognition products.
Viridity Software (acquired by Schneider Electric) helps organizations reduce energy consumption and better utilize existing IT equipment and space in their data centers. I ran marketing activities that educated managers on data center information management while generating leads for sales. I also developed content that was utilized across the website, on webinars, white papers, ebooks, and social networks. VistaPrint is the source for high-quality graphic design and Internet printing for everything from business cards and brochures to invitations and thank you cards. I handled media relations for the small business press and targeted vertical market press. Yankee Group (acquired by the 451 Group) was a research analyst firm focused on global connectivity. I filled in for the marketing director while she was on maternity leave. Projects included: people management, lead generation activity, corporate rebranding, and copywriting.
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Product Marketing, Content Strategy & Development, Lead Generation and Partner Marketing